Leica Store San Francisco

Bridging the Gap Between Stills & Motion | July 13th, 2024

2 in stock

A Motion Picture Experience with Mark De Paola

Discover, the ease of use in creating motion pictures with the Leica SL3 and also fully experience the potential of movie making by viewing on the Leica Cine 1 projector. We are delighted to once again host Mark De Paola at Leica Store San Francisco for this unique, first-of-a-kind, workshop. Mark will fully share his creative process and vision as a director who seamlessly transitions between still and motion moments using Leica photographic cameras, lenses, and the Leica Cine 1.

As we celebrate our 10-year anniversary here at Leica Store San Francisco, we thought it only fitting to invite Mark de Paola, long-time friend, collaborating photographer, and gallery artist, to develop and lead a workshop, in a new format, at Leica Store SF. 

The workshop will feature Mark sharing his artistic process of capturing moving pictures in conjunction with stills, and how the two mediums intersect, to enhance your visual storytelling skills. Using Leica's latest SL3 mirrorless system, participants will fully explore the SL3's technical specifications and practical applications to strengthen their individual narratives. The workshop will begin with a morning lecture followed by an in-the-field session where participants will be able to craft their own unique short motion piece in San Francisco's Chinatown. After adventuring with the group to capture video footage, everyone will spend time editing a short video spot, which will be screened in the classroom on a Leitz Cine 1 Projector.


Participants will be able to:

  • Learn the anatomy of a story
  • Gain insight into crafting their own story using motion pictures
  • Accomplish simple and easy edits using Leica photographic tools, including the Leica SL3 & Leica Foto’s app.
  • Learn how to bridge the gap between still photography and motion pictures
  • Borrow, test, and try the Leica SL3 and a wide array of Leica SL and M optics
  • complete a 30-60 second video spot and view it on the Leitz Cine 1 Projector

Special invitation: Workshop participants will gain access to a special reception and discussion about Mark De Paola’s latest film, A Stab at Heaven, Leica Store San Francisco, Friday evening, July 12, 2024.

Who is this Workshop For?

  • Those who already own or are interested in the new Leica SL3, and taking full advantage of its full range of features, both still and motion.
  • Content Creators, videographers, and photographers looking to improve their content quality with motion picture storytelling..
  • Photographers looking to bridge the gap between telling stories with stills and telling stories in motion pictures.


Recommended Experience

Participants should have basic technical knowledge of capturing stills and motion, but extensive video capturing and editing skills are not necessary. During the workshop, representatives from the Leica Store SF will assist with transferring, editing, and showcasing your motion picture on the Leica Cine 1 projector.


Recommended Gear

We recommend students bring their own Leica SL and optics if they already own one. Additionally, students will need a newer version iPad or iPhone running the latest iOS and the Leica Fotos app. Alternatively, they can bring a laptop with a basic video editing program (Apple Final Cut Pro, Adobe Premier Pro) if they are already using one.


Leica On Loan

Leica Store SF will loan a limited number of Leica SL3 cameras to those interested in testing one during the workshop. Additionally, an array of Leica Lenses from both the M mount and SL mount lineups will be available for loan during the workshop. This will be an excellent opportunity for students to get hands-on with the latest Leica SL gear.


Friday, July 12

6:30 pm: Private reception & discussion with Mark De Paola and Ema McKie on their latest film “A Stab At Heaven”

Saturday, July 13

9:00 am:  Meet & Greet, Coffee & Introductions

9:30 am:  Lecture and Talk With Mark De Paola

11 am: Capture video in Chinatown or Union Square. A lunch break will be during this time.

2 pm: Edit, critique, and the student motion pictures using the Leica Cine 1 Projector.

4 pm: Wrap

About Mark De Paola

Mark de Paola is a New York City-based fine art and fashion photographer and director with over 30 years of experience shooting campaign and fine art commissions for the likes of Vogue Spain, Vogue Mexico, Gucci, Oscar de la Renta, Prabal Gurung, David Koma, Roksanda, and Saint Laurent.

De Paola has directed several hundred television spots in the fashion/beauty sector including those for Giorgio RED Perfume (Bergdorf Goodman windows and MoMA NY), Ducati, Leica Camera, Sony, Neutrogena, and Ford Motorsports. De Paola's fine art work is included in public collections such as the Museum of Modern Art, New York, The Getty in Los Angeles, the San Diego Center of Photographic Arts, and the TOP Museum in Tokyo. His photography monographs Recent Work I (2018), Recent Work II (2019), and Five Years and Sixty Seconds (2020) can be found with Leica Camera retailers in major cities worldwide. De Paola's solo exhibitions have traveled around the world, including Los Angeles, San Francisco, Dali (China), Tokyo, Milan (Triennale Museum), and New York City. De Paola's pictorialist work as a still and motion artist has been driven by his studies of the neurobiology and cognitive psychology of human vision. His upcoming feature film

A Stab At Heaven is currently set to premiere in 2024.


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