Leica Store SF Books

Gus Powell, The Lonely Ones, Real Fake Ed. Volume 1

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Pickup currently unavailable at Camera West Rancho Mirage

We are happy to introduce you a special edition of Gus Powell's The Lonely Ones: the Real Fake Edition!

In 2020, Gus Powell found out his book The Lonely Ones, which was published by J&L Books in 2015, was constructed in the form of a cardboard box designed to look like his book’s cover to be used as a prop.

This discovery was published by Margaret Rhodes, a writer for The Strategist "Powell has started referring to the fake book as his 'third edition.' (The second was printed in English, Italian, and Japanese in 2017.) 'The thing I like about making books is they have lives of their own,' he says. 'The idea that the book would not only have a life of its own, but this simulation of it would come to exist, it’s amazing. And besides, not everybody gets to have a fake book.'"

We brought the "third edition" knock off to life! This edition of 25 Real Fake Edition features a 4x5" archival pigment print signed, numbered, and handcrafted by Gus Powell. Gus Powell picked the the first image from The Lonely Ones for this special edition.
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The location of each item is indicated online. For convenience, you can choose to pick up your item at any of our stores. Once purchased, the item should be ready for pick up within 4 hours at the designated store, although this might vary depending on the store's busyness and time of day. We request that you wait for a notification from us confirming that your order is ready for pick up, to ensure the best service.

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We offer a concierge trade-in program for the gear you'd like to upgrade, cross-grade, or simply pass on to a new owner. This enables you to acquire the tools that fit your specific needs. The easiest way to trade is to bring your gear into one of our stores and meet with us in person. However, we also accommodate those who can't visit our stores. Our online process is both personal and simple.

To begin, fill out the form on our Trade // Sell page with the details of the fine photographic equipment or watches you'd like to trade in. One of our team members will then contact you to confirm any details we might need for an accurate estimate. We will provide an estimate that doesn’t only look at the value of your trade in but the whole picture of where you want to go. If the estimate is satisfactory to you, we can provide a shipping label for you to ship your gear to one of our stores for a final inspection and store credit. Finally, we apply that credit towards your new gear!